Hz info, Recently, Mr. Hong Jie, Chairman and President of SKSHU Paint, led a team on an in-depth visit to two core Middle Eastern markets, Saudi Arabia and the United Arab Emirates. With high-level strategic guidance as the driving force, the tour aimed to accurately gauge new opportunities in the Middle East, promote localized market integration, and further accelerate SKSHU Paint's globalization strategy.

Saudi Arabia is the leading construction market in the Middle East and a vital hub connecting the Gulf region while radiating across Asia and Africa. Against the backdrop of the comprehensive advancement of "Vision 2030," infrastructure development in Saudi Arabia is booming, bringing unprecedented opportunities to the coatings industry. Meanwhile, Dubai in the UAE, situated at the crossroads of Asia, Europe, and Africa, offers a favorable ecosystem for the building materials industry with its open business environment and mature logistics network. The coatings market here is growing at a compound annual rate of approximately 4.8%, with particularly strong demand for high-end green building materials.

In recent years, SKSHU Paint has positioned the Middle East as a strategic pivot for its overseas expansion, accelerating its presence in international markets. During his visits to Saudi Arabia and the UAE, Hong Jie held high-level dialogs with government departments and institutions such as the Saudi Ministry of Investment, Ministry of Industry, Abu Dhabi Investment Office, Dubai Department of Economy and Tourism, Abu Dhabi School of Management, Tasama Company, NEOM Future City, and Riyadh Expo Company. He also engaged in exchanges with officials from the Chinese Embassy in the UAE and Huawei UAE. Additionally, the team conducted in-depth visits to local partners and supply chain enterprises, systematically researching channel operations and market demand, laying a solid foundation for optimizing localization strategies and deepening cooperation in the Middle East.

Based on market insights, SKSHU Paint has strategically introduced advanced products such as high-weather-resistant stone-like coatings, high-end green coatings, and radiative cooling coatings, forming comprehensive coating system solutions tailored to high temperatures and intense ultraviolet radiation. Saudi Arabia's renowned developer, the Lusail Group, highly commended the exceptional performance of SKSHU Paint's products, noting that its high-efficiency insulation materials and lightweight wall panels perfectly align with the region's green building upgrade needs. Senior officials from Riyadh Expo Company, closely tied to the national "Vision 2030" strategy, expressed their anticipation to collaborate with SKSHU Paint in promoting the green development of Saudi Arabia's construction industry.

To address the Middle East's harsh environmental conditions and green transformation needs, SKSHU Paint's stone-like coatings stand out with exceptional UV resistance and high-temperature durability, making them highly suitable for the local market. These coatings offer decorative effects comparable to natural stone while effectively reducing building loads and overall costs, providing reliable support for building energy efficiency. Leveraging these advantages, SKSHU Paint's stone-like coatings were recently ranked as the global sales champion in the "2025 Global Coatings Industry Single Champion Enterprise List" released by an authoritative industry institution, highlighting their significant promotional value in the Middle East market.

In response to current market demand, SKSHU Paint is optimizing the operations of its first brand showroom in Saudi Arabia and plans to establish a coatings exhibition hall spanning thousands of square meters in Riyadh's core building materials district. This initiative aims to create a radiating effect and continuously enhance the comprehensive influence of Chinese brands in the Middle East and globally.

SKSHU Paint is leveraging "system solutions + verifiable full-lifecycle costs" as its core competitive edge, striving to build a "benchmark major region" where engineering and retail sectors develop synergistically. During the visit, Hong Jie emphasized that the company will collaborate with local partners to establish an efficient system integrating localized supply chains, standardized services, professional technology, and intelligent operations, systematically supporting green and sustainable development in the Middle East.

This Middle East visit marks SKSHU Paint's entry into a new phase of systematic and in-depth overseas strategy. Through localization initiatives, the company is actively integrating into the urbanization processes of the Middle East, gradually forming a multi-dimensional development pattern covering large-scale infrastructure markets and high-end brand strongholds. Looking ahead, SKSHU Paint will continue to use "healthier Chinese paint" as a bridge, connecting China and the world in the green building materials industry. Together with other Chinese building materials enterprises, it aims to foster collaborative progress, create shared value, and contribute the green wisdom and innovative strength of Chinese coatings to the global stage.