Brand Story：Jiangsu Chenguang Paint Coatings Co., Ltd.

2024年09月13日09:42 来源：无

CHENGUANG, a brand born in 1995, has gradually grown into a leader in the coatings industry with its relentless pursuit of quality and continuous investment in innovation. The company has always adhered to the development concept of "technological innovation, technology driven enterprise", and has established research platforms such as industry university research bases, Jiangsu Doctor workstation, provincial enterprise academician workstations, and municipal enterprise science and technology centers. It has researched and invented numerous cutting-edge technologies for functional coatings, and has sufficient voice in the industry, filling multiple gaps in China and setting an example in technological innovation. It is known as the "Huawei of the coatings industry".

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Faced with the fluctuation of raw material prices in the coatings industry and the instability of the real estate market in 2023, many architectural coatings companies are facing severe challenges to survival and development. However, with its differentiated product strategy, excellent customer service, and carefully selected partnerships, Chenguang Group has achieved sustained performance growth of over 10% and stable profit margins. Especially for ceramic tile adhesives, intelligent color changing and dimming films, inorganic ceramic water-based paints and other products, they have won high market recognition for their excellent performance and environmental protection characteristics, with sales doubling continuously. They have established cooperative relationships with many well-known automotive companies, further consolidating Chengguang's leading position in the coating market.

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Miao Guoyuan, Chairman of CHENGUANG

Miao Guoyuan, Chairman of CHENGUANG, stated that in 2024, CHENGUANG will continue to adhere to the management philosophy of "high-quality development and high-level safety development go hand in hand", and clarify the company's development direction and positioning. CHENGUANG will continue to adopt a strategy of differentiation and high-quality development, laying out in fields such as rail transit, kitchen and bathroom appliances, smart homes, military industry, and high-temperature resistant materials, injecting more vitality into the market and industry development. At the same time, in the context of increasingly strict environmental policies and the "carbon neutrality" strategy, CHENGUANG will further promote the concept of green development, strengthen the research and application of environmentally friendly coatings, and contribute greater strength to the green transformation of the coating industry.

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