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BASF’s Coatings division has official inaugurated its new Application and Technical Center in Jiangmen, China. Located within the site of BASF Coatings (Guangdong).
“We are proud of our new product development and the efficiency gains from having a dedicated application center in Asia Pacific,” said Chris Titmarsh, Senior Vice President, Automotive Refinish Coatings at BASF. “Its proximity to our R&D and production facilities in China and beyond ensures synergy and a real-time response to market demands.”
“The new Application and Technical Center is more than an extension of our production site and innovation hub. It is a dedicated technology hub designed for rigorous product and process testing, evaluation, and competitor benchmarking,” said Susann Kluge, Vice President, Automotive Refinish Coatings Asia Pacific at BASF.
Accordingd to BASF the Application and Technical Center should contribute to innovation in the coatings industry by simulating customer environments with real-world equipment and conditions. Representing a significant first for BCG, the facility is equipped with two large combination spray booths, and a complete range of equipment for product development, covering the entire process from sanding and mixing to detailing and measuring.
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