Axalta Presents Latest Color Trends for the Built and Design Environment

2024年07月25日13:50 来源：无

Combining nature, technological aspirations and emotions in color, Axalta meets the zeitgeist of our era with its current 2024 vibes color journal.

Source: Axalta

Combining nature, technological aspirations and emotions in color, Axalta meets the zeitgeist of our era with its current 2024 vibes color journal under the title ‘Architectural Fusion.’

From home to work and back again, the Industrial sector of Axalta Coatings is a beautiful part of everyday work and life. Axalta presents its latest color trends under the theme “Architectural Fusion”, blending the essence of nature with technological aspirations and emotional depth. The 2024 trends emphasize natural effects, reflecting the current zeitgeist in design and architecture.

As modern city dwellers, we find ourselves yearning for a connection with nature while simultaneously embracing a future driven by technology. This duality inspires creativity and evokes a blend of calm and new beginnings. Axalta's new color trends capture these harmonies and contradictions, aiding architects and designers in their creative endeavors. The trends are showcased in the latest issue of the Vibes colour journal, titled “Architectural Fusion.”

The case studies in Vibes magazine demonstrate that the building materials coated with Axalta's products are as varied and diverse as our modern, global societies. Axalta's technology portfolio addresses the nature of these different materials such as metal substrates and wood, combining them with an exhilarating color experience.

Vibes 2024 presents the following color trend themes:

• Earth Unity: Humanity's connection with nature and the universe. Shades such as amethyst crystal, ochre, stone and clay are reminiscent of forests and wild berries.

• Human Evoke: Emphasizing emotional connections. Lighter tones are reminiscent of shell patterns, with hints of stone, precious metals and emotive red.

• Tech Vision: Ambitious and curious, technology enthusiast. Colours include straw yellow, pink, green, blue and purple, reflecting innovation and scientific exploration.

• Vivid Vibe: A palette that celebrates hopeful creativity. It acknowledges the world as it is while striving for a brighter future. Imagine colours that evoke memories, stimulate the imagination and inspire creativity in design.

“As we present the latest edition of Vibes, we are thrilled to showcase the vibrant intersection of color, creativity, and innovation, in architectural design,” Sally Put, editor of Vibes color journal and head of marketing communications Axalta EMEA, said. "Our curated themes - Earth Unity, Human Evoke, Tech Vision, and Vivid Vibe - reflect a harmonious blend of nature, technology, and human connection, offering designers an inspiring palette of colors and finishes. Each page of Vibes is a testament to Axalta's commitment to pushing the boundaries of design, fostering a deeper connection with our environment, and embracing the endless possibilities of the future."

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