HZinfo, With the continuous pursuit of sustainability and digitization by companies, the coatings industry is undergoing many changes. As one of the largest coatings exhibitions in Asia, CHINACOAT attracts numerous companies from the coatings and related industries to participate. Fenghong has been deeply involved in the bentonite manufacturing industry for many years and hopes to exchange and learn from industry professionals through CHINACOAT, helping coatings companies successfully navigate industry changes.

Exhibition

CHINACOAT 2023

Booth：E5.H35

Dates: November 15-17, 2023

Venue: Shanghai New International Expo Centre

Company History

Zhejiang Fenghong New Materials Co., Ltd. was established in December 2008, formerly known as Zhejiang Fenghong Clay Chemical Co., Ltd. Located in Anji, Zhejiang, a UNESCO Habitat Environment site, and close to Suzhou, Hangzhou, and Shanghai. It is one of the first batch of specialized and new "Little Giant" enterprises in China, a manufacturing industry champion demonstration enterprise, a national high-tech enterprise, and the drafting unit responsible for the national standards of "Bentonite" and "Organic Bentonite" in China. It is also the chairman unit of the Bentonite Professional Committee of the China Non-Metallic Minerals Association.

Enterprise Honors/Qualifications

The company attaches great importance to scientific research and innovation, and has its own independent research institute, provincial-level R&D center, corporate research institute, Zhejiang Bentonite Experimental (Pilot) Base, postdoctoral workstation, and the academician expert workstation of Huzhou City. At the same time, the company emphasizes joint research and development and has established joint laboratories with research institutes such as the Ningbo Institute of Materials of the Chinese Academy of Sciences and Zhejiang University. It is the drafting unit of the national standards for bentonite in China, the chairman unit of the Bentonite Professional Committee of the China Non-Metallic Minerals Association, a national high-tech enterprise, a key backbone enterprise in Huzhou City. In 2019, it was listed as one of the first batch of specialized and new "Little Giant" enterprises in China by the Ministry of Industry and Information Technology, and in 2020, it was recognized as a "Manufacturing Industry Champion Demonstration Enterprise" by the Ministry of Industry and Information Technology.

Over the years, the company has advocated for green life services based on bentonite, coating additives, etc. It has transformed from producing a single primary product to producing high-tech organic and inorganic bentonite series products and high-end green coating additives. Currently, our "Fenghong" and "Huatai" brand bentonite products include ten major series and over thirty refined bentonite products. Our products are widely used in industries such as coatings, inks, petroleum exploration, coatings, engineering plastics, metallurgical construction projects, fine chemicals, geological exploration, biotechnology, environmental technology, etc. Our products are sold in 28 provinces, municipalities, autonomous regions in China and exported to more than 50 countries and regions in Southeast Asia, Europe, America, and the Middle East. We are a leading enterprise in the domestic refined bentonite industry and have now entered the ranks of well-known global green additive manufacturers.

Enterprise Products/Capacity

The company specializes in the production of lithium soapstone, flame retardants, salt spray resistance additives, flash rust inhibitors, talc, inorganic nano antibacterial agents, lithium magnesium silicate multicolor protective adhesives, polyamide wax emulsions/powders, dispersants, acrylic thickeners, polymer functional additives, polyurethane thickeners, organic bentonite, water-based bentonite, defoamers, etc. It has formed an annual production capacity of 50,000 tons of organic bentonite and 200,000 tons of inorganic bentonite series products.

Cooperative Customers and Revenue Situation

Our products are sold in more than 50 countries and regions worldwide, and in recent years, series products such as polyamide wax, rust inhibitors, flash rust inhibitors, antibacterial and anti-mold agents, and lithium soapstone have been well received in the domestic and international coatings, petroleum drilling, and other industries, enjoying a high reputation. Fenghong focuses on customer needs, driven by technological innovation, and focuses on product packaging and service combinations to enhance brand influence and competitiveness, transforming from a single champion to a global green additive manufacturer.

Company Updates

Over the years, we have advocated for green life services based on bentonite, coating additives, etc. We have transformed from producing a single primary product to producing high-tech organic and inorganic bentonite series products and high-end green coating additives. Currently, we have ten major series and over thirty refined bentonite products, which are widely used in industries such as coatings,Good day, everyone! I am Hui Zheng, representing Zhejiang Fenghong New Materials Co., Ltd. I am delighted to announce our participation in the upcoming China International Coatings Exhibition, also known as CHINACOAT.

Exhibition Information

The China International Coatings Exhibition (CHINACOAT) will be held at the Shanghai New International Expo Centre (SNIEC) from November 15-17, 2023. With a total exhibition area of over 74,500 square meters, the exhibition will feature more than 1,220 exhibitors from 33 countries and regions worldwide. Zhejiang Fenghong New Materials Co., Ltd. will showcase a wide range of high-quality products and invites you to visit our booth E5.H35, where we will explore innovative products, cutting-edge technologies, and sustainable development solutions in the coatings industry together.

New Products/Hot Sellers

At this year's CHINACOAT exhibition, Fenghong introduces the new non-toxic and environmentally friendly ion exchange pigment WP series. This series of products is chromium-free and phosphate-free, suitable for coil coating primers, general industrial primers, and automotive and marine primers. It can also be used in one-component rust-proof paint, forming a protective film on the surface of the metal substrate and improving the water and salt spray resistance of the paint film.

In addition, Fenghong presents the new generation of easily dispersible and highly thixotropic water-based polyamide wax products, PA-610 and PA-710. Traditional water-based polyamide wax emulsions have a low effective active substance content, mostly below 20%, making them difficult to disperse and requiring pre-gel preparations. Our new products, PA-610 and PA-710, increase the effective active substance content (25%) while ensuring excellent dispersibility. They can be directly added without pre-gel preparation, effectively establishing thixotropic viscosity in the system, and providing excellent anti-settling and anti-sagging properties.

Our newly launched antimicrobial and antifungal agent, SMP-AT, offers highly efficient antimicrobial and antifungal effects. It is an inorganic material processed antimicrobial and antifungal agent that is non-toxic, environmentally friendly, easy to add in powder form, and provides sustained antimicrobial and antifungal effects. It offers a high cost-performance ratio and is protected by international patents.

Entrepreneurial Style

Mr. Zhang Cailong, Vice President of Fenghong, stated that as a national enterprise, Fenghong is also silently working towards achieving domestic substitution of coating raw materials. Over the past three years, our main focus has been on water-based architectural coatings and water-based industrial coatings. With the increasing market competition, Fenghong has been able to achieve equivalent substitution of imported products by leveraging our industry-leading product innovation and research and development capabilities.

The majority of our customers are now shifting towards environmentally friendly coatings, including water-based coatings, high-solid coatings, and powder coatings. Some customers have already established stable supply chains, while others are in the process of developing technologies and formulas. In response to market demands and customer needs, we have transformed from being a single bentonite supplier to a global manufacturer of green coating additives. We have recruited talent, intensified our efforts in new product development, and enhanced our technical service capabilities. Our lithium magnesium silicate and polyamide waxes have gained certain market shares.