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东方雨虹起于微末,秉弘毅之志,谦躬自持。只要时间还在行走,这驾战车将永远奔腾在道阻且长的创业莽原上。苍蝇大可不必坐在轮轴上炫耀它扬起的尘烟浩浩荡荡,车夫也无需站在驭手处卖弄其驾驶的速度风驰电掣,所有张牙舞爪的狂妄,轻浮浅薄的炫耀,跟愚蠢没有什么两样。
东方雨虹本质上是一个做工的企业。我们的工作基调是以最理智的谦卑,最沉稳的朴实穿越千山万水,在他人不看好的“妄想”中撕开一道光明,在千难万难的独木桥上一步一步勇往直前。剑及履及的功业,在人类浩瀚的商业文明之中不过是沧海一粟。
如德鲁克所说,真正卓越的企业,往往是波澜不惊、乏味和枯燥的。一鸣而天下知,如此轻易的成功反而有害。东方雨虹没有奇迹,一身汗,一寸功而已;这里也没有什么新鲜事,春发其华,秋收其实,寸积铢累罢了。平淡无奇、重复无趣构成我们的日常。我们认为这种枯燥是好事,并心甘情愿地享受这种朴实无华。
浮华之海,人类的骄、奢、贪、妒、傲波翻浪涌。张扬、傲慢、狂妄如潘多拉盒子放出的瘟疫,攫取应有的冷静,刺激气球般膨胀。于个人而言,炫耀不过是自我安慰、自我麻醉;于公司则易招惹厌恶与反感,徒增笑话,甚至侵蚀健康的根骨。
大音希声,大象无形。我们过惯了“遇见森林,夷成平地,遇见旷野,栽果种树,遇见沙漠,开掘井泉”的苦日子,东方雨虹基本法也明确了勤勉务实的文化底蕴,说一千道一万不如两横一竖就是干。我们只管耕耘不辍,静待水到渠成便是。
光而不耀,静水流深,脚踏实地干实事是驱赶一切负面情绪的良药。
Oriental Yuhong started from humble beginnings and has been guided by a spirit of fortitude, humility and self-discipline. As long as time keeps moving, this enterprise will surge forward on the long and challenging path of entrepreneurship. It is ridiculous for a fly sitting on the axle of a moving chariot to show off how much dust he raises, and a driver standing at the reins to boast his speed and agility. All the snarling, vainglorious behavior is no different from stupidity.
Oriental Yuhong is fundamentally a manufacturing enterprise. Upholding our work ethos of rationality, humility, and perseverance in crossing mountains and rivers, we strive to create a path of hope through the "fantasies" that others despise and forge ahead alone with courage in the face of difficulties and challenges. Our hard-won achievements are just a drop in the ocean of human commercial civilization.
As Drucker said, truly outstanding enterprises tend to be uneventful, dull, and boring. Dispelling darkness and haze with a single blow or achieving the break of dawn by a cock crowing is nothing but fairy tales. Easy success such as amazing the world with a single brilliant feat can even be harmful. Oriental Yuhong's achievements are not attributed to miracles but its sweat and effort. There is nothing new here. All we have is steady progress inch by inch, which is in line with the natural law of obtaining glorious flowers in spring and solid fruits in autumn. The mundane and repetitive matters make up our daily lives. We believe that such dullness is a good thing and we willingly enjoy the life of simplicity.
An ostentatious lifestyle usually leads to endless pride, extravagance, greed, jealousy, and arrogance. Boastfulness, arrogance, and conceit are like the plagues released from Pandora's box, snatching away the necessary calm and continuously expanding like an inflated balloon. For individuals, showing off is nothing more than self-comfort or self-deception. An ostentatious company is also easy to provoke resentment and disgust, making itself a laughing stock and even gradually destroying the good foundation of the company.
As Tao Te Ching says, "Great music has the faintest notes, the great form is without shape." We have been accustomed to the bitter days of "turning forests into plains, planting trees and cultivating fruits in the wilderness, and digging wells in the desert". Oriental Yuhong's fundamental law also clearly states that diligent and practical efforts can be more effective than mere words, which is also the company's corporate culture. We just need to keep working hard and patiently wait for success to come.
As the sage is bright without being dazzling and still waters run deep, down-to-earth hard work is the antidote to all negative emotions.
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